Here are graphs containing the results:
Summary
What is your age?
| 18 to 21 | 5 | 15% |
| 21 to 24 | 20 | 61% |
| 24 to 28 | 7 | 21% |
| 29 to 34 | 1 | 3% |
| 35 to 39 | 0 | 0% |
| 40 to 45 | 0 | 0% |
| 46 or Older | 0 | 0% |
| Other | 0 | 0% |
What is your gender?
| Male | 27 | 82% |
| Female | 6 | 18% |
| Other | 0 | 0% |
Where do you primarily receive information on alcoholic beverages?
| Physical Contact with Others | 28 | 85% |
| Television or Print Advertisements | 1 | 3% |
| Social Media (Including blogs) | 2 | 6% |
| Other | 2 | 6% |
What forms of social media accounts do you have and actively use?
| 19 | 58% | |
| 10 | 30% | |
| 0 | 0% | |
| Foursquare | 0 | 0% |
| Snapchat | 0 | 0% |
| Vine | 0 | 0% |
| None | 1 | 3% |
| Other | 3 | 9% |
Do you use social media as a means of showcasing a product you have just purchased or consumed?
| Yes, Often | 6 | 18% |
| Yes, Occasionally | 18 | 55% |
| No, Never | 9 | 27% |
| Other | 0 | 0% |
6. If you responded yes to the previous question do you do this for alcoholic beverages?
| Yes, Often | 6 | 20% |
| Yes, Occasionally | 14 | 47% |
| No, Never | 9 | 30% |
| Other | 1 | 3% |
If yes how often per month?
| Once a month | 9 | 39% |
| Every other week | 7 | 30% |
| Every week | 1 | 4% |
| Twice a week | 1 | 4% |
| Three or more times a week | 0 | 0% |
| Other | 5 | 22% |
How often do you visit establishments that allow for the consumption of alcoholic beverages in a public setting? Per month (i.e. Bars, Pubs, Restaurants)
| Three or more times a week | 4 | 12% |
| Once a month | 1 | 3% |
| Every other week | 6 | 18% |
| Every week | 13 | 39% |
| Twice a week | 6 | 18% |
| Never | 2 | 6% |
| Other | 1 | 3% |
How often do you purchase alcoholic beverages from a specialized store? Per month(i.e. Wine & Spirits, Liquor stores)
| Never | 0 | 0% |
| Three or more times a week | 3 | 9% |
| Once a month | 6 | 18% |
| Every other week | 10 | 30% |
| Every week | 10 | 30% |
| Twice a week | 1 | 3% |
| Other | 3 | 9% |
How often do you drink alcoholic beverages considered to be craft beer? Per month
| Never | 3 | 9% |
| Once a month | 3 | 9% |
| Every other week | 6 | 19% |
| Every week | 6 | 19% |
| Twice a week | 7 | 22% |
| Three or more times a week | 6 | 19% |
| Other | 1 | 3% |
What was the last craft beer you consumed?
Pyramid apricot ale dogfish 60 samuel smiths oatmeal stout cigar city brewing jai alai Rouge hazelnut necter Dogfish Head 90 Minute IPA Nugget Nectar Lagunitas Lil Sumpin Sumpin Lagunitas A Little Sumpin Sumpin Aventinus Weizen Eisbock Flying Dog Sam adams Golden Monkey IPA Allagash Abita Purple Haze heady topper two brothersSix point sweet action New Albion Ale Golden Monkey The Easy Blonde (brewed myself) Victory headwaters Samuel Adams: Cherry Wheat idk New Belgium Rolle BolleDogfish head 61 minute brooklyn summer Yards Philly Pale Ale
In what setting did you consume it?
| At home | 10 | 30% |
| At a friends | 12 | 36% |
| In a bar and/or restaurant establishment | 9 | 27% |
| Other | 2 | 6% |
What fueled you decision to purchase or consume it?
I was thirsty It's good It's one of my favorite beers It is delicious i robbed someone for 100 dollars Never had it To get drunk high alcohol content, illustrations on the bottle The logo and box design thirst Dad bought it location I enjoy beer that tastes good reputation Look of it , a lot of people buy it. taste I was in the mood for something i hadnt had before, the store clerk recommended it and it had a high a high percentage of alcohol I made it good jawn I stock it at my workplace in bottles A friend offered me one. good taste/ price recommendation from friend fun good taste It tastes good, and went well with the buger I purchased. (Zinburger has good burgers, jysk) 12% alcohol
Did you recommend it to your peers?
| Yes I did | 29 | 88% |
| No I did not because I didn't enjoy it | 1 | 3% |
| No, but I would recommend it | 2 | 6% |
| Other | 1 | 3% |
How did/would you recommend it?
| Face-to-face interaction | 29 | 88% |
| Computer-mediated-communication | 0 | 0% |
| Either or Both | 4 | 12% |
| Other | 0 | 0% |
Do you make an effort, if any, to like/follow/support any of the companies who produce alcoholic beverages, especially in their social media efforts?
| Yes | 11 | 33% |
| No | 9 | 27% |
| No, but I would | 8 | 24% |
| Sort of , but I'd like to more | 5 | 15% |
| Other | 0 | 0% |
Do you make an effort, if any, to like/follow/support any of the establishments who carry, and/or allow for the setting, where these alcoholic beverages may be consumed, especially in their social media efforts? (i.e. Bars, Pubs, Liquor stores, ect)
| Yes | 13 | 42% |
| No | 8 | 26% |
| No, but I would | 6 | 19% |
| Sort of, but I'd like to more | 4 | 13% |
| Other | 0 | 0% |
Do you feel social media (including those you interact with via it’s use) has now or at any point influenced your decision making process while purchasing alcoholic beverages?
| Yes, Definitely | 7 | 21% |
| Sort of | 12 | 36% |
| No not at all | 8 | 24% |
| No but it may in the future | 5 | 15% |
| Other | 1 | 3% |
Have you ever heard of the mobile applications BeerAdvocate and/or Untapped?
| Yes | 20 | 63% |
| No | 11 | 34% |
| Other | 1 | 3% |
Have you ever used either application before or during making a purchasing decision?
| Yes | 6 | 18% |
| No | 27 | 82% |
| Other | 0 | 0% |
Do you think social media will affect you future purchasing decisions, especially in regards to alcoholic beverages?
| Yes | 12 | 36% |
| No | 7 | 21% |
| Possibly | 14 | 42% |
