Thursday, July 17, 2014

Results from Survey on Possible Influences of Social Media in Relations to Craft Beer Consumption

Survey was conducted on 3 separate occasions, 2 of which were in physical settings (i.e. Cool Vines Jersey city, 255 Grove St.,Jersey City, NJ. 07304. Barcade, 231, Newark Ave., Jersey City,NJ. 07304), and one of which took place on line through the use of the social networking medium Facebook.
Here are graphs containing the results:

Summary



What is your age?

18 to 21515%
21 to 242061%
24 to 28721%
29 to 3413%
35 to 3900%
40 to 4500%
46 or Older00%
Other00%

What is your gender?

Male2782%
Female618%
Other00%

Where do you primarily receive information on alcoholic beverages?

Physical Contact with Others2885%
Television or Print Advertisements13%
Social Media (Including blogs)26%
Other26%

What forms of social media accounts do you have and actively use?

Facebook1958%
Instagram1030%
Twitter00%
Foursquare00%
Snapchat00%
Vine00%
None13%
Other39%

Do you use social media as a means of showcasing a product you have just purchased or consumed?

Yes, Often618%
Yes, Occasionally1855%
No, Never927%
Other00%

6. If you responded yes to the previous question do you do this for alcoholic beverages?

Yes, Often620%
Yes, Occasionally1447%
No, Never930%
Other13%

If yes how often per month?

Once a month939%
Every other week730%
Every week14%
Twice a week14%
Three or more times a week00%
Other522%

How often do you visit establishments that allow for the consumption of alcoholic beverages in a public setting? Per month (i.e. Bars, Pubs, Restaurants)

Three or more times a week412%
Once a month13%
Every other week618%
Every week1339%
Twice a week618%
Never26%
Other13%

How often do you purchase alcoholic beverages from a specialized store? Per month(i.e. Wine & Spirits, Liquor stores)

Never00%
Three or more times a week39%
Once a month618%
Every other week1030%
Every week1030%
Twice a week13%
Other39%

How often do you drink alcoholic beverages considered to be craft beer? Per month

Never39%
Once a month39%
Every other week619%
Every week619%
Twice a week722%
Three or more times a week619%
Other13%

What was the last craft beer you consumed?

Pyramid apricot ale dogfish 60 samuel smiths oatmeal stout cigar city brewing jai alai Rouge hazelnut necter Dogfish Head 90 Minute IPA Nugget Nectar Lagunitas Lil Sumpin Sumpin Lagunitas A Little Sumpin Sumpin Aventinus Weizen Eisbock Flying Dog Sam adams Golden Monkey IPA Allagash Abita Purple Haze heady topper two brothersSix point sweet action New Albion Ale Golden Monkey The Easy Blonde (brewed myself) Victory headwaters Samuel Adams: Cherry Wheat idk New Belgium Rolle BolleDogfish head 61 minute brooklyn summer Yards Philly Pale Ale

In what setting did you consume it?

At home1030%
At a friends1236%
In a bar and/or restaurant establishment927%
Other26%

What fueled you decision to purchase or consume it?

I was thirsty It's good It's one of my favorite beers It is delicious i robbed someone for 100 dollars Never had it To get drunk high alcohol content, illustrations on the bottle The logo and box design thirst Dad bought it location I enjoy beer that tastes good reputation Look of it , a lot of people buy it. taste I was in the mood for something i hadnt had before, the store clerk recommended it and it had a high a high percentage of alcohol I made it good jawn I stock it at my workplace in bottles A friend offered me one. good taste/ price recommendation from friend fun good taste It tastes good, and went well with the buger I purchased. (Zinburger has good burgers, jysk) 12% alcohol

Did you recommend it to your peers?

Yes I did2988%
No I did not because I didn't enjoy it13%
No, but I would recommend it26%
Other13%

How did/would you recommend it?

Face-to-face interaction2988%
Computer-mediated-communication00%
Either or Both412%
Other00%

Do you make an effort, if any, to like/follow/support any of the companies who produce alcoholic beverages, especially in their social media efforts?

Yes1133%
No927%
No, but I would824%
Sort of , but I'd like to more515%
Other00%

Do you make an effort, if any, to like/follow/support any of the establishments who carry, and/or allow for the setting, where these alcoholic beverages may be consumed, especially in their social media efforts? (i.e. Bars, Pubs, Liquor stores, ect)

Yes1342%
No826%
No, but I would619%
Sort of, but I'd like to more413%
Other00%

Do you feel social media (including those you interact with via it’s use) has now or at any point influenced your decision making process while purchasing alcoholic beverages?

Yes, Definitely721%
Sort of1236%
No not at all824%
No but it may in the future515%
Other13%

Have you ever heard of the mobile applications BeerAdvocate and/or Untapped?

Yes2063%
No1134%
Other13%

Have you ever used either application before or during making a purchasing decision?

Yes618%
No2782%
Other00%

Do you think social media will affect you future purchasing decisions, especially in regards to alcoholic beverages?

Yes1236%
No721%
Possibly1442%

Thursday, July 10, 2014

Terrapin Side Project #23 Guano Loco

Style: Brown Ale
ABV: 8.6%
IBUs: 35
Suggested Serving Temp.: 50-55% Degrees

Description: Malts: 2-row pale, Victory, special Roast, Crystal 65, Crystal 85,Brown Malt, Chocolate Malt. Hops: Super Galena, US Goldings. "Acho Brownie Ale", supposed explosive flavor with a very complex pallet. Suggested strong chocolate sweetness with a zesty spiciness that creats for quite a unique drinking fiesta.

Rating: 8.3/10
Review:(Served in wine glass poured out 22oz bottle)
  Appearance: Dark brown coloring, but allows for light to seep through. Camel tan finger head that slowly disperses into a ring around the edge which resinates and maintains through drinking. 
  Smell: Heavy robust chocolate but the aroma of the chillies is the real distinctive factor on the nose. 
  Taste: Medium to heavy body, the chocolate taste from the malts is present immediately but then as those malts would fade towards the back of the pallet, as they do traditionally with brown ales, the spiciness from the chillies picks up bring quiet a zesty finish with remains with the taste buds for several minutes following consumption. Leaving me craving more.
  Mouthfeel: Medium body but tons of creaminess followed by straight zest. Like sticking one's tongue to both the positive and negative sides of a 9V battery. 
  Overall: It was delightful. I am traditionally not a fan of brown ales, but this one was so complex and unique in the different flavors which accompanied it. The chocolate is not as present as I had hoped, for some reason I was thinking it might be like a sweeter porter style, however the chillies created for a warming sensation that was awesome.

Web Link:
http://terrapinbeer.com/brew/side-project/volume-23-guano-loco/

Monday, July 7, 2014

Survey: Possible Influence of Social Media in Relations to Craft Beer Consumption

Please if you have a moment take my survey, your input can be very invaluable.
1. What is your age?
What is your age?  18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 or older
2. What is your gender?
What is your gender?  Female
Male
3. Where do you primarily receive information on alcoholic beverages?
Where do you primarily receive information on alcoholic beverages?  Physical Contact with Friends or Others
Television Advertisements
Social Media (Including blogs)
Other (please specify)
4. What forms of social media accounts do you have and actively use?
FaceWhat forms of social media accounts do you have and actively use?  book
Twitter
Instagram
Foursquare
Blogs
Other (please specify)
5. Do you use social media as a means of showcasing a product you have just purchased or consumed?
Do you use social media as a means of showcasing a product you have just purchased or consumed?  Yes, Often
Yes, Occasionally
No, Never
6. If you responded yes to the previous question do you do this for alcoholic beverages?
If you responded yes to the previous question do you do this for alcoholic beverages?  Yes, Often
Yes, Occasionally
No, Never
I responded no to the previous question
Other (please specify)
7. If yes how often per month?
If yes how often per month?  Once a month
Every other week
Every week
Twice a week
Three or more times a week
Other (please specify)
8. How often do you visit establishments that allow for the consumption of alcoholic beverages in a public setting? Per month (i.e. Bars, Pubs, Restaurants)
How often do you visit establishments that allow for the consumption of alcoholic beverages in a public setting? Per month (i.e. Bars, Pubs, Restaurants)  Once a month
Every other week
Every week
Twice a week
Other (please specify)