Q: What social media accounts does Carton Brewing Co. actively maintain?A: Twitter, Facebook, Instagram. Untappd
Q: What would you say is the preferred medium for social media use for
Carton Brewing Co.?
A: Facebook
Q: Is that the same medium where you feel as though there is the most activity occurring between Carton Brewing Co. and the public?
A: Untappd
Q: There is a lot of communication heads from different microbreweries who discuss how social media has either begun or furthered the conversation between the company and the customer, do you agree with this sentiment?
A; Yes. We make beers that are far outside the norm tools like untappd let us get direct feedback in real time.
Q: We are actually friends on Untapped, what do you feel are the benefits to this medium of social media over others?
A: I can evaluate feedback. If a guy that likes shandys orders a monkey chased the weasel and hates it I know not to worry he thought he was getting a juice beer rather than a sour. If the same guy loves Tart of Darkness it's worth spending the time to get more detailed feedback
Q: Are there any other beer centered social media sites in which you like and/or have accounts for?
A: I have accounts for ratebeer and BA but find them too geared toward second generation American craft drinkers. We are looking for third.
Q: Do you feel that Social media has played a helping role in expanding the popularity of Microbreweries and/or the beverages in which they produce?
A: As much as it helps any niche market.
Q: Do you find that Social media has played a helping hand in achieving popularity and/or success for Carton Brewing Co.?
A: Not sure. It's as likely someone hates sour beers as loves them so it can hurt as much as help. What it lets us do is figure out if we are achieving our goals.
Image Courtesy of: http://beerstainedletter.blogspot.com/
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